WeddingWire’s Top 5 Trends for 2018

With 2018 in full swing and busy season right around the corner, it’s time to dive into the top wedding trends couples will be requesting this year. We have the inside scoop from Jeffra Trumpower, WeddingWire’s Associate Director of Content and Creative Services, on the top five trends you can expect to see pop up. Many of these trends may come as a surprise, as couples begin to stray away from the “traditional” and opt for the “unconventional”.

1. Metallics, marbles and geometrics

Photo by Jennifer Weems Photography

So maybe this one doesn’t come as a total surprise, but the biggest decor trend from 2017 will be a highlight yet again for 2018 weddings. Metallics, specifically gold-toned metallics, are still in! Smaller metallic decor pieces, such as votives and charger plates, are as popular as ever because they are small enough to be understated, yet still manage to pack a huge punch overall. Not only do metallics add an extra layer of “umph” to any look, but metallics are a great way to help make everything look and feel more luxe.

Couples are also choosing metallic pieces with geometric shapes to make their wedding feel more modern. Geometric shapes provide a cool break between the ultra-softness and romance of floral elements. Stone elements, such as marble pieces, are also being utilized for the same reason. We don’t care if this is a repeat trend, we love it and are happy to see these favorites stick around!

2. Keeping it casual

Photo by Tracy Shoopman Photography

Weddings are becoming more of a casual affair, believe it or not! Younger couples have been choosing to go for a more laid-back route during their wedding festivities. In what might be the biggest departure from “traditional” style weddings, casual affairs have been trending because they are “no fuss”. Guests are able to feel more at ease and couples have less to worry about on their big day. Ultimately, comfort and simplicity are the main goal of casual weddings, and we think they look great!

Grooms and groomsmen have arguably kicked off the casual trend, as the popularity of less formal male attire started popping up more and more. However, this year, casual groom attire is set to take off. Expect to see less suit coats, more unconventional shoes, and even silly socks on grooms. Females have also begun to adopt more casual styles, too. Brides in particular have opted for more natural, effortless hairstyles for their big day as opposed to the previously popular ultra-sophisticated updo.

Formal styles aren’t the only thing to disappear in 2018. Formal traditions are also becoming less popular with millennial couples. Sorry Mom and Dad, but it looks like the Father/Daughter and Mother/Son dances are quickly fading! Revered traditions like these dances, and even couple send offs (particularly involving sparklers) are now starting to be seen as “outdated” and “cliche” by millennial couples. While it may be sad to see some old traditions go, know that couples are opting to nix certain elements in order to replace them with their own creative and new traditions.

3. Greenery

Photo by Blueflash Photography     

While floral elements have always been a huge aspect of weddings, never before has such an emphasis been placed on natural greenery. From moss decor walls to leafy table runners, greenery isn’t just for bouquet filler anymore. Dare we say it, but greens might even surpass flowers this year! Greenery provides freshness and brightness to any arrangement, and can also can provide a lot of diversity, too. Beyond looking great, greens are also a more cost-friendly option for couples to consider when compared to flowers. So where will you find the most greenery this year? Jeffra notes that our couples are loving their natural greens in large wall or hanging displays, low table centerpieces, and in cascading bouquets.

4. Outdoor space

Photo by Patrick Nied Photography

Couples love outdoor weddings! Outdoor venues have always been popular with our couples, but their popularity is only expected to grow. Garden venues, followed by barn venues, are the most popular places amongst couples for their wedding celebrations. Even though the warmer summer months still make up “prime season”, more and more couples have been hosting fall weddings. As a matter of fact, 1 in 3 couples now get married in the fall, and nearly 15% of all weddings take place in October. In many locations, Autumn weather is still perfect for an outdoor celebration, if not cozy. So too, nature’s seasonal change provides the most beautiful backdrop for photos. With the ever-increasing popularity of outdoor venues, your calendars are bound to be filled with outdoor bookings this year!

5. Food displays

Photo by Dana Lynn Photography

We saved the best for last: food! +50% more couples are choosing to eliminate plated service in favor of food displays. Food displays, different from a buffet, are highly stylized tables and offer unique, themed food options where guests can help themselves. Food displays allow for couples to customize their offerings to fit their personalities and can be much more flexible in execution when compared to a more regimented plated or buffet service. From pizza to a bacon-lovers spread, couples are picking these personalized setups over all other meal options because they are easy, fun and most importantly, delicious. Displays are also cost effective, as they can be significantly cheaper than a plated service.

We are so excited to see how these trends adapt and grow in 2018. The biggest takeaway that we have learned (other than knowing that great snacks lie ahead!) is that couples are striving to implement unique designs and traditions that are truly their own. Simply put, customization is important to couples as they plan their 2018 weddings. If you are able to offer custom services or work with your clients to provide them a unique service, you can expect your couple to be over the moon with your work. We hope that this personalization-craze allows both you and your clients the opportunity to work creatively and create incredible new experiences and content. Who knows? Maybe you will set the next big trend.

These tips originally appeared in WeddingWire’s Webinar “2018 Trends: Insights from Today’s Couples” by Jeffra Trumpower, WeddingWire Associate Director of Content and Creative Services.